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| Short Description | Advertising and Promotion: An Integrated Marketing Communications Perspective (ISBN 10: 0073404861 / ISBN 13: 9780073404868 ) Belch, George; Belch, Michael This work reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. |
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| Author | BELCH |
| ISBN | 9780073404868 |
| ISBN 10 | 0-07-340486-1 |
| Edition | Not Available |
| Copyright | Not Available |
| Course | Not Available |
| Publisher | MCG |