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ADVERTISING & PROMOTION

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ADVERTISING & PROMOTION-New
$201.00
ADVERTISING & PROMOTION-Used
$148.50

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Short Description Advertising and Promotion: An Integrated Marketing Communications Perspective (ISBN 10: 0073404861 / ISBN 13: 9780073404868 ) Belch, George; Belch, Michael This work reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
Author BELCH
ISBN 9780073404868
ISBN 10 0-07-340486-1
Edition Not Available
Copyright Not Available
Course Not Available
Publisher MCG

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